Online Digital Skills From The Experts At Google
One of the biggest hurdles to getting started with a Home Enterprise business or even a Side Hustle is the fear of digital skills and technology. In this article we are going to debunk the myth that online skills are something that only the young and trendy know about and show you properly how to learn online skills with Google Digital Garage. Armed with this knowledge and training you will have real confidence and ability to set your venture up correctly, and for the long-term.
And the best part?…. It’s totally FREE
So if you’re ready, let’s get started…
Accelerate your business with online digital skills
Google Digital Garage was created by Google in 2015 as a non-profit program designed to help people learn and improve their digital skills.
It offers free training, courses and certifications via an online learning platform.
The courses are broken up into modules. The Google Digital Garage currently offers over 100 online courses on various subjects, under the following categories:
Digital Marketing ~ Data and Technology ~ Career Development.
When you register for a class in the Digital Garage, you get to learn at your own pace and in your own time. Unlike traditional classes and courses, there are no deadlines, nobody to submit reports to and no requirement to visit any learning centres, so it’s totally flexible.
All Google Digital Garage courses are free or offer digital certificates at an additional cost.
Who is this for?
Everyone. You can gain today’s most in-demand skills, whether you’re starting and growing your business, starting a career, or just want to try something new. The courses are clear, interactive, well laid out and easy to follow.
Why does google offer this?
Google would like you to think they are doing it to level up the knowledge gap around the globe. And yes, there is a growing chasm between people creating wealth and abundance by gaining knowledge in new technologies and ways of marketing, and those who can’t or find it difficult to access education and awareness.
It’s going to be a big problem and will likely create a new underclass as they get left behind trying to earn a living in the “old ways”.
However, Google is a business, and it’s prime aim is to keep people working within the Google Sphere where they can track people’s movements and interests in order to serve up relevant adverts and products onto your computer screen or mobile phone.
But that’s the trade off for receiving free education. And to be honest, if Google weren’t King of the search engines then another organisation would be, and possibly in a more sinister way, or charging money for the services we take for granted.
Who offers the courses.
Courses are written by Google’s in house tech experts. After all, who knows how to use Google technology better than Google…
They also use various partner industry experts and universities to deliver accredited courses and act as advisors. These include The Open University, Yale, and the University of Helsinki for example.
You can be pretty sure that you are in the right company when it comes to the quality of learning on offer.
Does Google Digital Garage offer any other type of training?
Yes. As well as the core online training, they also conduct regular “Live” video training as well as local workshops where you can actually get to meet Google trainers who will help you first hand with your digital business growth plan and possibly identify different areas of growth or different strategies.
At the time of writing this article I was looking at upcoming workshops in places like Newport and Cambridgeshire, as well as various Live training events in UK time.
The beauty of this is that Google are global, so wherever you live there will always be something planned in your time zone. No more waking up at 02.30am to join a live link from California for example.
What can I expect to learn?
The classes are broken up into individual modules. Once signed up you can choose which modules you want to learn, but a great place to start would be with the “Fundamentals of Digital Marketing” course.
This is quite a large course containing 26 short modules, but it’s a great place to start to get you a good grounding in digital marketing. Plus it also comes with certification once you’ve completed all the modules.
From there you could quickly complete the shorter modules in “Get a Business Online” and “Make Sure Your Customers Find You Online”.
All very relevant and essential learning for any online entrepreneur…
How do I sign up and start learning?
First off visit https://learndigital.withgoogle.com/digitalgarage/
You can register with your Google account or another email address, and after registering Google will ask you for your name and email preferences.
Once registered, you’ll need to accept Google’s terms of service and you’ll then be taken to the “My Learning Plan” section. Here you can search for classes and add them to your plan, or Google will make some suggestions for you based on popular searches.
There are also various filters on course type, length, difficulty, provider etc.
So there you have it. Industry class training provided by the world’s most popular search engine, and all totally FREE…
The world of digital marketing is now open for everyone, so there really is no valid reason to use the fear or lack of tech knowledge as an excuse for not pushing forward with your Home Enterprise and Online Business.
Just Do It….
The Mature Preneur
Become a part of The Mature Preneur band of like-minded entrepreneurs making a massive difference to how older people enjoy semi-retirement. Not sat around in a chair wondering whether to switch the heating on, but actively generating income that changes their lives.
If you’re wondering where to start, I have written a guide that will open your eyes to the possibilities out there to start a side hustle for a bit of extra cash, or a full blown business.
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Good Luck and Enjoy!